Targeted Marketing for Horse Properties
We don’t just market to the masses—we also zero in on passionate equestrian buyers who truly appreciate your property’s unique value. As Michigan’s top horse property specialists, we’ve built a powerful, customized marketing platform that highlights all the exceptional features of your farm. Combined with our comprehensive, high-impact marketing strategy, we ensure your property grabs the spotlight and attracts the perfect buyers.
Visibility Matters
Most agents can get your listing in front of the general market—but they can’t reach the equestrian buyers who matter most.
When you list with us, your property gets everything a traditional agent provides: placement on the MLS and syndication to top platforms like Zillow, Realtor.com, and Homes.com. But that’s just the beginning. We go beyond the basics with targeted strategies designed specifically to reach the equestrian community—an audience that most agents simply can't access.
Social Media
We lead Michigan in social media reach for equestrian real estate, generating millions of views that put your property in front of the largest targeted audience possible.
Extensive Network
Our extensive network includes industry professionals, past clients, and motivated buyers who have signed up for our exclusive equestrian property updates.
Search Results
Your property will benefit from increased visibility thanks to our strong presence in organic search results for horse property buyers.
Targeted Ads
We use advanced targeting to make sure your property is seen by buyers most likely to take action.
Details Matter
When Details Matter, the MLS Falls Short
Most agents rely solely on the MLS to tell your property’s story—but the MLS wasn’t built for equestrian listings. It lacks the fields to highlight stall counts, arena specs, fencing types, and other features horse buyers care about. The result? Buyers miss key details—and you miss real opportunities. That’s why we don’t settle for the standard. We’ve built our own custom marketing platform to showcase what the MLS simply can’t—so your property gets seen, understood, and sold.
Property Page
Our custom Property Page showcases your listing with a professional gallery and all the key equestrian details buyers need. It offers a seamless experience designed to engage serious buyers. Featured prominently on our website and shared widely across social media, this is where your listing gains real momentum.
Virtual Tour
We create an unbranded, MLS-compliant version of the Property Page that’s added as a virtual tour attachment to your listing. This ensures all the essential equestrian details are available on the MLS and syndication sites like Zillow and Realtor.com, giving buyers access to all the necessary information.
Presentation Matters
Visibility means nothing if your property doesn’t look the part.
Once we’ve put your listing in front of the right buyers—and given them the equestrian details they’re searching for—it’s the presentation that seals the deal. We deliver high-impact visuals that demand attention: professional photography, cinematic video, aerial drone footage, and interactive 3D tours. Every element is crafted to highlight not just the features, but the lifestyle your property offers.
Professional Photos
We use professional photographers who specialize in equestrian properties. They know how to showcase the features that matter most to horse buyers: barns, arenas, pastures, fencing, and more.
Property Videos
Our property videos go beyond the basics. We produce a full-featured main video, dedicated barn tours, and short-form reels designed for social media—all crafted to capture attention and drive engagement.
3D Tours
Our 3D Matterport tours allow serious buyers to virtually walk through your home and barns—no matter where they’re located. This powerful tool not only attracts committed prospects but also weeds out those who aren’t truly interested, saving you time and accelerating the sale.
Brochures
Our professionally printed brochures showcase your property, making a lasting impression at showings. Plus, we provide digital versions to share instantly with buyers anywhere, anytime.